MOTOR TREND magazine, the world's automotive authorityand part of the PRIMEDIA Consumer Automotive Group, today announcedthe selection of the Honda Civic as the 2006 MOTOR TREND Car of theYear. The Honda Civic has an impressive 2006 lineup that includes 4new models - all winning the Car of the Year award. Now in its 57thyear, the MOTOR TREND Car of the Year Award is the most coveted andmost recognized honor in the automotive industry.
"Honda deserves a standing ovation for not playing it safe again,"said Angus MacKenzie, editor-in-chief of MOTOR TREND. "With thesizzling Si, a sleek coupe, an elegant sedan and a Hybrid thataverages 50 miles per gallon, each model shines through with whatMOTOR TREND looks for when crowning Car of the Year. The engineeringpassion that Honda Motor Company was founded on radiates from thesenew Civics."
After two full weeks of intense scrutiny, track testing,performance drives, and walk-around appraisals, MOTOR TREND editorsfound each of the 2006 Honda Civic models to be fun to drive andterrific value. With their bold, contemporary styling and innovativetechnology the new Civics are primed for success in one of the mostcompetitive market segments in the country. For the past nine yearsthe Honda Civic has been the best-selling retail compact car in theU.S., with Honda expecting sales for these new models to be evenstronger.
This year, the editorial staff of MOTOR TREND conducted testing on28 new models, searching for the automobile that best representsexceptional value, superiority in its class, and the most significantdevelopment on the new-car scene for 2006. This year's field, thelargest to date, included a diverse offering from sports cars tominivans, and a price range from just over $14,000 to almost $75,000.Only truly new or substantially revised cars were considered with thecondition that they be available for public sale by January 1, 2006.
The 2006 MOTOR TREND Car of the Year competition included thefollowing models: Audi A3, BMW 3 Series, Buick Lucerne, Cadillac DTS,Chevrolet Cobalt, Chevrolet HHR, Chevrolet Impala, Dodge Charger, FordFusion, Honda Civic, Hyundai Accent, Hyundai Azera, Hyundai Sonata,Infiniti M35/M45, Kia Rio, Lexus GS, Lexus IS, Lincoln Zephyr, Mazda5, Mazda MX-5, Mercedes-Benz CLS, Mercedes-Benz R-Class, MercuryMilan, Mitsubishi Eclipse GT, Pontiac Solstice, Toyota Avalon,Volkswagen Jetta, and Volkswagen Passat.
"This year's field was the largest ever in the history of the Carof the Year award, reflecting the amazing diversity of the U.S.automotive market," said MacKenzie. "MOTOR TREND is dedicated tofinding one worthy winner each year. We recognize the importance andvalue our readers and the automotive industry place on these awardsand that is why we remain committed to delivering the most impartialand thorough vehicle evaluation available. It is about a gruelingtesting process and suspending judgment until the results are in."
The MOTOR TREND Evaluation Process
Each year, the editorial staff of MOTOR TREND evaluates eligiblevehicles based on three key categories: Significance, Superiority, andValue. Significance refers to impact on the market and looks formastery and innovation in engineering, technology, design, safety andpackaging. Superiority levels the playing field and looks forclass-leading levels of performance, style and functionality withinits specific competitive set--not among all new vehicles. Finally, theall-important Value question asks, "What does this vehicle deliver inrelation to what the consumer has to pay to purchase and own it?"
In making the selection, vehicles are taken to task throughthousands of miles of on-track and on-street driving, in a widevariety of weather and road conditions to evaluate many factors,including styling and design; fit, finish and materials; engineeringand technology; interior; safety; performance; and value. Additionalaspects evaluated included handling balance, response, predictability,and power delivery.
The complete report on the 2006 MOTOR TREND Car of the Yeartesting and selection will be published in the January 2006 issue ofMOTOR TREND (on newsstands December 6, 2005) and high-resolutionimages of the winner are available upon request and atwww.MotorTrend.com/media. Multimedia coverage of the testing andselection process will be broadcast on MOTOR TREND Radio, hosted byBob Long.
About MOTOR TREND
MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has acirculation of 1.1 million and a total readership of 7.1 million.Internationally recognized as the world's number one automotiveauthority, MOTOR TREND is one of the leading brands in automotivepublishing. The MOTOR TREND brand is comprised of MOTOR TREND Classic,motortrend.com; MOTOR TREND Television; MOTOR TREND Radio; TruckTrend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol;several international editions including China, Indonesia, Korea; andthe renowned MOTOR TREND Car, Sport/Utility and Truck of the YearAwards program.