Tokyo, Japan, Mar 27, 2006 - (JCN Newswire) - Honda announced that the new Honda Civic for Europe has won the 51st international "red dot: best of the best" award for highest design quality. This is the second time Honda has won the top award after winning it with the Honda S2000 in 2001. The award ceremony will take place on June 26, 2006.
The red dot design award is one of the leading design competitions in the world, held annually by the Design Zentrum Nordrhein Westfalen, Germany. An international jury selects the products of outstanding design quality in 11 categories which are not only related to car design but to product design in general.
The all-new Civic has won the "red dot: best of the best" award in the category of "Transportation." The jury acknowledged that its overall design "marks a revolution," recognizing the innovation as well as the appeal and the high quality of the Civic's design concept.
This year, 2,068 proposals from 41 countries were entered into the competition, and the "red dot: best of the best" for highest design quality has been given to only 36 products, while 485 products received the "red dot" quality label of design.
The Civic will become part of the exhibition for more than one year at the museum of the Design Zentrum Nordrhein Westfalen. The museum displays one of the largest exhibitions of contemporary design worldwide, featuring more than 1,000 products in over 4,000 square metres. In addition, the Civic will appear in the related yearbook, which is considered a standard work in the design field and shows current trends in the industry.
The history of this competition began in 1955 when outstanding international product design was marked with a dot; its present name "red dot" was adopted in 1992, and the competition in its current style was established in 2000.
About Honda Motor Co., Ltd.
Honda Motor Co., Ltd. (TSE:7267/NYSE:HMC/LSE:HNDA.L) is one of the leading manufacturers of automobiles and power products and the largest manufacture of motorcycles in the world. Honda has always sought to provide genuine satisfaction to people worldwide. The result is more than 120 manufacturing facilities in 30 countries worldwide, producing a wide range of products, including motorcycles, ATVs, generators, marine engines, lawn and garden equipment and automobiles that bring the company into contact with over 19 million customers annually. For more information, please visit http://world.honda.com.
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